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Your Elevator Pitch Stinks. Here's How to Fix It

The old, boring elevator speech is dead. Finally. Use these four tips to create a pitch that doesn't sound like an outdated sales speech. Since the 1950s, sales trainers from all over the planet have pushed the elevator speech as the secret to business networking. That was yesterday. "The elevator speech is dead, or at least it should be," says Cliff Suttle, author of The Anti-Elevator Speech.
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