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JetBlue Sends A Social Shout-Out To Jason Collins

JetBlue is the latest brand to insert itself into a cultural conversation--this one about an athlete in the news. JetBlue has made its voice heard on the "issue" of gay athletes, creating a quick, social show of support for newly-out NBA player Jason Collins. The Washington Wizard announced via Sports Illustrated yesterday: “I’m a 34-year-old N.B.A. center. I’m black and I’m gay.
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Jason Collins: Big Name Athletes Offer Support And Praise For First Openly Gay Male Athlete

Pop Culture / Celebrity : Cinema Blend: Celebrity (2 years ago)

This morning, journeyman NBA center and former Stanford All-American Jason Collins became the first current professional male athlete to come out of the closet. Because of prior comments from some athletes, there was a widespread fe... Read Post

Obama says LeBron James 'did the right thing,' encourages more athletes to embrace social issues

US Politics / Liberal : Daily Kos (yesterday)

In a recent interview with People Magazine, President Obama expressed his support for athletes being socially conscious and how he'd love to see more of it. Asked how he felt about Lebron James and other athletes wearing "I Can't Br... Read Post

JetBlue Shows Support For NBA's Jason Collins

Marketing / Advertising : Adrants (2 years ago)

The outpouring of support for Jason Collins, the NBA player, who recently earned the title of the first openly gay male athlete on a major American sports team, has been impressive. JetBlue has raised its flag of support for Collins... Read Post

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