JetBlue is the latest brand to insert itself into a cultural conversation--this one about an athlete in the news. JetBlue has made its voice heard on the "issue" of gay athletes, creating a quick, social show of support for newly-out NBA player Jason Collins. The Washington Wizard announced via Sports Illustrated yesterday: “I’m a 34-year-old N.B.A. center. I’m black and I’m gay.
The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent about Collins since yesterday—except for N... Read Post
This morning, journeyman NBA center and former Stanford All-American Jason Collins became the first current professional male athlete to come out of the closet. Because of prior comments from some athletes, there was a widespread fe... Read Post