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JetBlue Shows Support For NBA's Jason Collins

The outpouring of support for Jason Collins, the NBA player, who recently earned the title of the first openly gay male athlete on a major American sports team, has been impressive. JetBlue has raised its flag of support for Collins in the form of a Mullen-created social media ad which transformed the brand's i-people logo into a multi-colored show of support. The ad carries the headline, Thanks Jason, TOday We're All on the Same Team.
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See more about: Jason Collins

Jason Collins Gets MAJOR Twitter Love From NBA, Clintons, Athletes, Celebs

Pop Culture / Celebrity : The Hollywood Gossip (last year)

NBA player Jason Collins came out as gay in Sports Illustrated today, igniting a flurry of discussion and receiving an outpouring of support online. "I didn't set out to be the first openly gay athlete playing in a major American te... Read Post

NBA Player Jason Collins Becomes First Openly Gay Athlete In A Major American Team Sport

Sports : Business Insider: Sports Page (last year)

Current Washington Wizards center Jason Collins has come out as gay in an article in Sports Illustrated. He's the first active, openly gay athlete one of the big-four American team sports. He wrote: I'm a 34-year-old NBA center. I'm... Read Post

JetBlue Aims High With Online Tribute to NBA's Jason Collins

Marketing / Advertising : AdFreak (last year)

The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent about Collins since yesterday—except for N... Read Post


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