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How to Combine Call and Conversion Tracking to Manage your Bidding More Effectively by @AndrewLolk

In White Shark Media we have a lot of small business Clients who heavily rely on phone call leads generated via Google AdWords. This adds another facet to the aspect of managing your PPC account, as it does no longer just rely on your conversion data in the interface. When doing lead generation via AdWords, [...] Author information Andrew Lolk Andrew Lolk is the author of the 189-page free AdWords ebook The Proven AdWords Strategy.
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