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Innovation Beyond Advertising: Software Wins New Cannes Category

Open-source software Cinder wins the Grand Prix in the Innovation category at the Cannes Lions International Festival of Creativity. Innovation is a core business mandate, and at this year’s Cannes Lions Festival, it’s also the subject of a new awards category. At first blush, this new grouping seems like a lesser-defined catchall for advertising work that falls outside the established awards status quo.
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