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iTokyo: Do Apple’s Most Die-Hard Fans Shop in Ginza?

Each year, the sidewalk outside of the Apple Store in Tokyo’s posh Ginza district takes the semblance of a campsite. The impeccably clean street, lined with high fashion and chauffeured luxury sedans, doesn’t look like the kind of place where you’d find a row of folding chairs, coolers and sleeping bags. Ginza’s Apple Store campers wear baggy athletic pants and sweatshirts with the hoods up, a stark contrast to shoppers dressed to impress in Chanel or Cartier (both of which have flagship shopping outlets a stone’s throw away).
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