The growing popularity of social media and mobile marketing has caused many industry leaders to question whether email marketing is still a relevant consumer marketing channel. In fact, email remains an incredibly powerful and trusted communication vehicle that enables marketers to build long-term relationships with the most loyal and engaged customers.
While the vast majority of subscribers — some estimate as high as 80% — admittedly subscribe to email lists purely to receive coupons, discounts, and deals, email is emerging as a powerful tool for gathering, analyzing, and applying customer data.
It's time to move beyond using Social Media across the enterprise as a conversation evangelist and recognize the power of social media as both a breakthrough source of consumer data and a way of enabling more relevant experiences wi...
Setting Up a Drip Marketing Campaign for B2B Social Media March 05, 2015 One way to get better at social media marketing is to deploy the learnings from email marketing to this medium. The most popular email marketing strategy is wh...
One of the most profitable marketing channels online is email. The value of email marketing lies entirely in your list of customer emails, especially since 93 percent of consumers check... Keep reading ?
While one cannot question the immense popularity and influence of social media on many aspects of modern life, email is still apparently the more dominant marketing tool for businesses.