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Study: People pay more attention to the upper half of field of vision

A new study from North Carolina State University and the University of Toronto finds that people pay more attention to the upper half of their field of vision – a finding which could have ramifications for traffic signs to software interface design. "Specifically, we tested people's ability to quickly identify a target amidst visual clutter," says Dr. Jing Feng, an assistant professor of psychology at NC State and lead author of a paper on the work.
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People pay more attention to the upper half of their field of vision, a study shows, a finding that could have ramifications for traffic signs to software interface design. "It doesn't mean people don't pay attention to the lower fi...

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