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Cash-Strapped Americans Are An Ominous Threat To Retailers

Americans aren't shopping like they used to. Low-income and middle class retailers including Wal-Mart, JCPenney, Target, Macy's, and Family Dollar have reported disappointing earnings this year. Executives at these retailers say that Americans are increasingly unwilling to spend money on discretionary items, despite modest gains in the job market. "Low-end and middle-income retailers are still suffering because people are buying so close to need," Brian Yarbrough, consumer analyst at Edward Jones, told Business Insider.
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