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Meet Cafe.com, the political news site with a sales strategy

BuzzFeed BuzzFeed Editor-in-Chief Ben Smith on Thursday profiled Cafe.com, a news site that’s aiming to be a “blend between Vox, BuzzFeed, the New York Times, and Amazon.” Here’s the pitch, as told by founder Vinit Bharara to Smith: “We’re trying to create these big blocs of communities,” Bharara said. Rather than simply serve readers display ads, the challenge is to “act as their union rep, go to the brands, and figure out a mutually advantageous way” to sell readers products.
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