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Tinder Loses Its Mind on Twitter: Branding and the Streisand Effect

Earlier this week Tinder, the dating app that is largely known for facilitating casual hook-ups, lost its shit on Twitter over an article in Vanity Fair. And a big part of why you may heard about the Vanity Fair article is for no other reason than because Tinder decided to lose its shit. It's called the Streisand effect, and it carries with it a big lesson on why sometimes brand management means just shutting the hell up on moving on.
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