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2-year-old Bustle hits 45 million monthly uniques, flirts with profitability, and launches a new website for millennial moms, 'Romper'

Bustle, a new media company for millennial women, is launching a second website in November. The website, which will be called "Romper," will target the millennial generation as they get older and enter a new phase of life: parenthood. Romper will be led by early Bustle employee Margaret Wheeler Johnson. Wheeler Johnson formerly helped The Huffington Post launch its "Women" section in 2011.
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