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Instant Gratification Is Coming to a Website Near You

Animals, including humans, are hard-wired to seek out instant gratification. Evolutionarily, things that give us short bursts of pleasure have tended to increase our chances for survival, but in the modern world, those things aren't always healthy for us. Still, we seek out instant gratification because we're naturally inclined to do so, and now major brands are looking for ways to give it to consumers.
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