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The Shrinking Wall Between Editorial and Advertising

Summary: There seems to be a growing trend in the media that’s blurring the lines between editorial and advertising, and no, I’m not discussing Native Advertising. For PR Pros, this trend is creating awkward conversations with clients, the need for apologies, and even questions like “But aren’t you a reporter?” In the past six months, I’ve pitched stories to media (like everyone else in PR).
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