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(VIDEO) OMD's de Nardis On DMEXCO: Less Data And Technology, More Consumer Insights

As he looks ahead to his panel discussion at DMEXCO 2016 in Cologne, OMD Worldwide's Mainardo de Nardis is interested less in advertising/media technology than he is in powerful consumer insights. The CEO of Omnicom's global media communications agency will take to the stage with IBM's Robert Schwartz and Rishad Tobaccowala from Publicis Groupe to discuss how to build the most rewarding customer experiences.
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