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Facebook Is Rolling Out a Handful of New Measurement Tools for Advertisers

Facebook is rolling out an array of additional measurement products it says will help marketers see how effective cross-channel campaigns are in terms of online and offline return on investment. Today, the social network announced several partnerships with companies including Nielsen Catalina Solutions, Oracle Data Cloud, Visual IQ and Neustar MarketShare. According to Facebook, the "people-based measurement" approach using third parties will give brands more accurate results.
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