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The Trade Desk's Clients Chief on What the Company's IPO Means for Business

The Trade Desk became a publicly traded company on Nasdaq today, with its shares rising to $28.75, easily beating the $18 price target the street expected. Brian Stempeck The Los Angeles-based company is a demand-side platform (DSP) that enables ad agencies to purchase digital ads via automated systems. It competes with MediaMath, Turn and TubeMogul. Earlier today, we caught up with Brian Stempeck, chief client officer at The Trade Desk, to gain insights what the IPO means for his business.
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