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Blizzard is ditching the name

Entertainment / Video Games : Engadget: Joystiq has been synonymous with Blizzard for most of the game studio's history, and for good reason: from Diablo onward, the online service helped usher in the concept of free, fully-integrated multiplayer matchmaking. Times hav...

Blizzard is phasing out the ‘’ name

Technology : Venture Beat is going away. Don’t worry! Your loot boxes are safe. The technology behind the service is staying, but the name is on the way out. Blizzard, the publisher responsible for online megahits like World of Warcraft, Hearthsto...

Blizzard is moving away from the '' name

Entertainment / Video Games : Destructoid

Nostalgia aside, the name "" seemed much more sensible in the mid- to late-'90s, back when Diablo and StarCraft were Blizzard's latest and greatest. The online gaming service has come a long way since then, but the name, a...

Blizzard is “transitioning away” from but in name only

Entertainment / Video Games : VG247

Blizzard is retiring after 20 years, but only the branding. According to a new blog post from the developer, the moniker will be gradually phased out and eventually called, simply Blizzard tech. “We’re going to...

Blizzard Is Killing The Name ''

Entertainment / Video Games : Kotaku

It’s the end of an era for Blizzard, as the company announced today plans to say farewell to the name, which they’ve used to refer to their internet platform since 1996. Read more...


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