Summary: The latest version of the World Cup of Hockey has meant the return of this competition 12 years after it was last played, with ESPN’s coverage of the games featuring NHL players, and USA coach John Tortorella’s outspoken approach to a number of issues on and off the ice.
Digital CGI ads replacing normal non-CGI ads seems like a little bit of advertising overkill, but that’s exactly what is happening at the World Cup of Hockey. Hockey has seen its fair share of digital advertising in the sport. We’ve...
USA Hockey officially announced Monday that John Tortorella would be the head coach for the 2016 World Cup of Hockey, and on Tuesday (...)
Team USA suffered a crushing 4-2 loss to Team Canada Tuesday night, eliminating them from World Cup contention. The team played listless, (...)
ESPN is doling out screen time to advertisers via CGI during game broadcasts of the World Cup of Hockey.