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Here's What Snap Inc.'s Spectacles Could Mean for Brands and Creators

In the near future, you won't need a smartphone to shoot buzzy Snapchat videos. Snapchat announced on Friday that it was rebranding itself as Snap Inc. and launching a pair of techy sunglasses called Spectacles that will let marketers, creators and users change how they film and post Snapchat clips. Priced at $129.99, the glasses will start rolling out in time for holiday shopping and come in coral, teal and black.
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