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How the Unlikely Alliance of Ovation's 'Versailles' and Fiat Benefits Both Brands

There's a sexy, lavish new series coming to cable TV, set in the 17th century, that brings a distinctly modern style to the story of King Louis XIV and his royal court outside Paris. But as contemporary as Versailles may be, don't expect the Sun King to hop behind the wheel of a Fiat, though the brand is the exclusive auto partner for the 10-episode show airing on the Ovation network.
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