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Palmer, America's First Commercial Hero

The earthy, endearing and gifted Arnold Palmer left a brilliant legacy in golf but he transcended the links, launching an era of sports stars as high paid pitchmen and pioneering in sports media.
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Arnold Palmer Transcended the Game of Golf

Sports / Golf : Armchair Golf

ARNOLD PALMER DIED ON SUNDAY IN PITTSBURGH. HE WAS 87. Arnold Palmer, aka "The King." "Arnold Palmer will always be a champion, in every sense of the word," the United States Golf Association said in a statement. "He inspired genera...

Tributes pour in for golf legend Palmer

Sports / Golf : BBC - Golf Blog

Some of the biggest names in golf have paid tribute to the veteran superstar Arnold Palmer, who has died aged 87.

How Arnold Palmer the man created 'Arnold Palmer,' the drink

Sports / Golf : Devil Ball Golf

Arnold Palmer passed away Sunday, a pivotal and crushing moment for sports and several generations of golf fans. But for many more, Arnold Palmer’s name will live on as the perfect summertime drink: half lemonade, half iced tea. The...

How Arnold Palmer the man created 'Arnold Palmer,' the drink

Sports / Golf : Devil Ball Golf

Arnold Palmer at St. Andrews, Scotland. (AP) Arnold Palmer passed away Sunday, a pivotal and crushing moment for sports and several generations of golf fans. But for many more, Arnold Palmer’s name will live on as the perfect summer...

Arnold Palmer Leaves Lasting Legacy For All He Touched, On And Off The Golf Course

Business & Finance : Forbes: Business

Arnold Palmer popularized the game of golf in ways no one before him had. He was not only a transcendent sports star, but a business and philanthropic icon who ushered golf into the television era. Palmer has passed away in Pittsbur...

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