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Snap(chat) Spectacles is a smart move, messaged perfectly. There's just one horrifying problem...

Last Friday, the company formerly known as Snapchat dropped a whopper of a slide-it-in-before-the-weekend announcement: It’s long rumored hardware debut has arrived. Oh and the company is now simply called “Snap.” One of the best quips on the news that I saw came from Aaron Levie: Stages we go through for all Snapchat launches: Step 1: WTF is this? Step 2: No really, what is this? Step 3: 100M people use it daily.
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