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If Grit Is the Measure of Success for Today, Those of Us in Advertising Must Be the Ultimate Performers

These days, a lot of people have been talking about grit. What it is, why it's good, and how to get it. The news is filled with stories of personal achievement driven by sheer determination and the will to win. Angela Duckworth's Grit: The Power of Passion and Perseverance argues that grit is often a more effective attribute in achieving goals than talent or IQ. And she cites plenty of examples of individuals who demonstrate that grit, a learned trait, does typically trump natural talent.
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