Post Profile

Adtech and martech are still worlds apart, and that’s a big problem

Marketing technology and advertising technology remain fractured, siloed, and completely at odds with each other. That’s what Peter Hamilton, CEO at TUNE, told me in an interview today at AdWeek New York. “The adtech teams are measuring the effectiveness of their campaigns, while the martech teams are managing their stack,” Hamilton said. “The data is […]
read more


Related Posts

The difference between adtech and martech is a hell of a lot more than the billing structure

Technology : Venture Beat

GUEST: It seems like the bifurcation between adtech and martech is finally getting the attention it deserves, and like so many complicated and nuanced topics, it is being grossly oversimplified in the press. In the relatively (for t...

(VIDEO) TubeMogul CEO: We Went Public to Remain Independent

Technology : Huffington Post: Technology Blog

The adtech industry continues consolidate  into giant tech silos, with several owned by big publishers including AOL, Facebook, Google and Yahoo.  But TubeMogul CEO Brett Wilson sees a conflict between the role of these media owners...

Martech and adtech continue their inexorable Big Smush™

Technology : Venture Beat

Adtech and martech have been getting closer and closer. Now a new integration between retargeting leader AdRoll and marketing cloud vendor Marketo is showing why. 30 percent incremental lift, that’s why. According to mobile intellig...

The worlds of adtech and martech are about to collide

Technology : Venture Beat

The advertising and marketing technology sectors are going through a stage of explosive growth. With $3 billion invested in new-wave platforms in the first half of 2014 alone, VC interest is strong, while twice as many of these comp...

Progress made in pro-female ads, but men and adtech are still letting the side down

Technology : Venture Beat

As the advertising technology world comes together in New York for AdWeek, and in the wake of #GamerGate and Twitter’s seemingly permanent problem with online harassment, an advertising study reinforces the scope of the problem. A n...


Copyright © 2016 Regator, LLC