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Entrepreneurs are Everywhere Show No. 42: Tina Fitch and Alice Brooks

The more that people pay you, the more influence customers feel they should have, but they don't necessarily know what they want. Customers will try to be polite and tell you want you want to hear. We had to figure out how to get honest feedback. Doing customer discovery isn't the same as running a focus group. And customers don't always know the best way to solve a problem or fill a need they have.
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