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"The Science of Ask Strings" and a surprising idea to test for fundraising results

by guest blogger George Crankovic, Senior Writer at TrueSense Marketing he blogs at The Clued-in Copywriter. The gift string is one of the most overlooked parts of fundraising but also one of the most important. That's the assertion in "The Science of Ask Strings," a fascinating paper by Nick Ellinger. (You can download it here -- registration required.) Ellinger delves into the research on gift strings and talks about the mental shortcuts (heuristics) that we as humans take all the time in our everyday lives, and he shows how the science of gift strings can fit into those shortcuts to.
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