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Continuing Its Total Audience Rollout, Nielsen Will Launch Digital Content Ratings on Friday

Another piece of Nielsen's total audience measurement rollout has fallen into place, as the company will launch its new digital content ratings metric this week. The ratings metric measures audiences across desktop and mobile devices for all content, including video, audio and text. Digital content ratings, which is a core component of the company's total audience measurement tool, will be available for all Nielsen clients beginning on Friday, the company announced this morning.
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