Post Profile

The IAB and 4A's Launch an Exam to Gauge Your Digital Media Buying Knowledge

As the digital media and advertising industry becomes more complex, the Interactive Advertising Bureau, Google and the American Association of Advertising Agencies (4A's) are launching a new program for junior media agency staffers. The three companies are announcing today a new certification program dubbed the IAB Digital Media Buying and Planning Certification examination that covers the ins and outs of creating, managing and running media plans and strategies, specifically topics like negotiating with vendors, verifying a campaign's launch and managing tracking and reporting.
read more


Related Posts

Jack Myers: Agency and Advertiser Execs Rank Aol #1 Quality Online Sales Organization and Name Google, Yahoo! and Federated Media IAB Sales Excellence Award Winners

Business & Finance : Huffington Post: Business Blog

Google, Yahoo! and Federated Media were named winners of the Interactive Advertising Bureau Annual Sales Excellence Awards at the annual IAB Conference being held this...

Survey: No One Trusts The News Media

Industries / Media : FishbowlLA

According to a new survey commissioned by the American Association of Advertising Agencies (4A’s), virtually no one trusts advertisers or the news media. Ad Age reports that 4A’s results showed only four percent of Americans trust t...

IAB Establishes Digital Media Sales Certification

Industries / Media : MediaJobsDaily

The Interactive Advertising Bureau introduced a Digital Media Sales Certification exam for salespeople. It’s intended for professionals in online media with two to five years of experience. According to a piece on FINS, Michael Theo...

As Firestorm Grows Around Media Kickbacks, the Industry Launches a New Task Force

Media / Media Industry News : Adweek

It has been called (by 4A's President Nancy Hill, specifically) the ad industry's "elephant in the room." The issue? Allegations of media agencies pocketing discounts on volume media buys and not sharing the "kickbacks" with clients...

With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

Media / Media Industry News : Adweek

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and agencies. Twelve m...


Copyright © 2016 Regator, LLC