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Why No One Cares About Your Product Strategy

Recognize this scenario? You join the product team at the annual offsite to work on next year's strategy. The location is somewhere expensive and beautiful. Unfortunately, you hardly ever leave the conference room. The group returns exhausted from the 48-hour huddle with the "master plan" in hand. (And for some, with an even more inflated sense of self-importance.) And then everyone promptly forgets about it.
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