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Weird’s Worth

About 15 years ago, an independent bookseller in Texas went to battle against the specter of mega-bookstore invasion. His weapon of choice was something a purveyor of books knew best: a word. And the word was weird. KEEP AUSTIN WEIRD was coined by the librarian Red Wassenich while on the phone with a local radio station. But the phrase was adopted when Steve Bercu, owner of the Austin, Texas, bookstore Book People, needed a slogan to rally objection to a planned Borders store a few blocks away.
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