It's not every day that an automaker launches a new, brightly colored car based on social media demand. Or names the model after the hashtag that helped bear it.
The 2017 Special Edition Volkswagen #PinkBeetle (its official name) hits showrooms this fall, and the brand is celebrating with a blatantly magenta ad from agency ISL, running exclusively through marketer-owned channels like Facebook.
The car is promised to be the first vehicle officially named with a hashtag.
Elle Names Marley Dias Editor In Residence After Book Hashtag Goes Viral Earlier this year, we reported on how on young Black girl was helping changing the narrative for children of color by just collecting some books. 11-year-old M...
It was on January 18, 1919 that W. O. Bentley founded the automaker that bears his name. Now, 95 years on from that date, Bentley is celebrating the milestone by launching a new special edition based on its Mulsanne flagship sedan. ...
This is the first vehicle to use a hashtag in its name, which is an achievement that the rational universe was hoping would stay unachieved.