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Punah Project recycles industrial waste into fashion-forward accessories

It's not often that manufacturing companies are overly concerned with the environmental impact of their excessive waste, but one of India’s largest manufacturing conglomerates, Godrej & Boyce, is shrewdly turning theirs into a fashion-forward gold mine. Under the initiative Punah Project, the company has created a circular economy by converting their industrial waste into swanky new products like metal shoes and handbags, which were recently on display at Tent London during London Design Festival.
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