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SVOD Rising: Threat to TV Ad Revenue (and to Marketers!)

Jeff Bronikowski, President, Tribeca Shortlist As President of Tribeca Shortlist, a new streaming movie service focused on great movies and featuring expert recommendations and curation, my primary goal is to build our brand and profitably acquire customers. Running a new SVOD service while seeking marketing channels to reach potential subscribers at scale puts me in the unique position of being on both sides of an evolution in video consumption with significant consequence for the advertising and marketing ecosystem.
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