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What’s Driving Corporate Activism?

Target recently staked out a position in the culture wars by announcing that it will build private bathrooms in all its locations, after earlier allowing transgender customers to use whichever room corresponds with their gender identity — both actions sparking anger from many conservatives. While big business hasn’t always been on the vanguard of social justice, in recent years companies like Target, Apple and even Wal-Mart have increasingly taken positions that put them squarely on the side of socially progressive activists.
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