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Why I Love Writing for “Boring” Industries

I love “boring” industries. I really do. And it’s not that I have a secret affinity for well-drilling or semiconductors. I don’t. As a copywriter, I love the challenge of finding the story—even the poetry—in the mundane, the utilitarian, and the “strictly” professional. I really love giving clients more than they ever expected, too. I’m…more
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