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5 Ways to Help You Do Cross-Screen Advertising the RIGHT Way

Maria Mandel Dunsche, Vice President, Head of Marketing, AT&T AdWorks As our mobile devices become more powerful, and we become more tied to them, the ability to serve effective cross-screen advertising has never been better. When I talk about cross-screen advertising, I always go back to the word relevant. The type of ad format, the messaging, when and where the creative is served to the consumer can be more relevant than ever before.
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