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The Art of Channel Surfing: Storytelling Across Mediums

Heather Carver, SVP, Seller Accounts, Rubicon Project Here’s something advertisers can agree on: Digital ad buying has been completely transformed and the automation age is here. More than two-thirds of digital display advertising will be bought programmatically, according to a new report from eMarketer, which also forecasts programmatic spending to surpass $22 billion this year.
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