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Smokey Robinson, BlackRock Team With Primary Wave To Promote “Iconic” Tunes

Primary Wave Music Publishing made two announcements today that could position it to dominate the market for film, TV, digital, and advertising rights to the most popular songs of the 1960s and 70s, and 80s. The independent publishing and talent management firm unveiled a partnership with Smokey Robinson giving it an opportunity to market his likeness as well as hits including My Girl, Tears Of A Clown, and Crusin’.
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