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The brand, the package, the story and the worldview

Business & Finance / Marketing : Seth Godin's Blog

Madecasse has a lot going for it. It's delicious chocolate. It's made in Africa (the only imported chocolate made on the continent with local beans). The guys who make it are doing good work and are nice as well. The...

China set sights on hosting 2030 World Cup

Sports / Football : EPL Talk

Panaji (India) (AFP) – A top Chinese football official has urged FIFA to realise the “dream” of China’s fans by bringing the World Cup to the giant Asian nation in 2030 — or even sooner. Chinese Football Association vice-president Z...

W+K Amsterdam Gives Insider Tour for Heineken

Business & Finance / Marketing : AgencySpy

W+K Amsterdam celebrates its (and Heineken’s) home turf in its latest spot for the brand, “The Insider.” The spot follows a young local as he hijacks a city tour, giving them an insider’s look at the city rather than the bland boat ...

Rice Krispies Treats Can Help Brands Increase Revenues

Business & Finance : Huffington Post: Business Blog

Families have been waking up to the snap, crackle and pop of Rice Krispies for generations. A perennial breakfast favorite, the brand has reinvented itself several different times in various ways. They introduced frosted, chocolate,...

W+K Amsterdam Takes Milka Chocolate to the Circus in Its First Campaign

Business & Finance / Marketing : AgencySpy

The tender chocolate is a little too sweet for these teeth.

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