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U.S. Cellular Made a 7-Hour Preroll Ad That Just Lets You Watch Grass Grow

U.S. Cellular sets a new standard for tedium with this preroll ad that lasts seven hours. It's about as exciting as watching grass grow. In fact, that's mostly what happens during its 420-minute running time: Grass grows... and grows... and grows. Imperceptibly. As grass is wont to do. Crafted by MullenLowe, the ad opens with brand spokesman Darien riding a lawnmower across an expansive green field.
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