Post Profile

West Elm Gets into Hotels and Gender Politics

Jim Brett, the president of West Elm, the furniture chain that sells what you might call mainstream modern furniture, was looking for the brand’s next act. He didn’t think he’d find it at the mall; West Elm already has more than a hundred stores. Children’s furniture might have been a logical next step, but it is burdened by complex safety regulations. Where else do lots of people sleep and sit? Brett, a frequent traveller, had spent countless nights in sterile, unwelcoming rooms.
read more

See more about: West Elm

Related Posts

West Elm Is Launching Its Own Collection Of Hotels

News : Huffington Post

West Elm is getting into the hotel game. The contemporary furniture retailer announced the launch of “West Elm HOTELS” this week. And you know West Elm is serious about something when they put a word in all caps. West Elm intends to...

Office Space: New West Elm Office Furniture Line Gives You Midcentury Style (But Sadly, Not Midcentury Benefits, Space or Job Security)

Business & Finance / Real Estate : Curbed

Photo courtesy West Elm. When Brooklyn-based furniture company West Elm moved into new offices in 2014, the switch provided an excuse for the design team to experiment with office furniture, and for the brand to expand beyond the ho...

West Elm is betting that hotels — not stores — are the future of furniture shopping

Business & Finance : Business Insider: Clusterstock

Brooklyn-based furniture retailer West Elm is getting into the hotel business. The company announced Monday that it will open a chain of boutique hotels starting in 2018. The first locations will be in Charlotte, North Carolina; Ind...

West Elm is Opening A Hotel Chain - And It's Even More Stylish Than You're Imagining

Lifestyle / House & Home : CasaSugar

Browsing through a West Elm store is like walking through our ideal home. It's so welcoming and stylish that we fantasize about peeling back the layers of accent pillows and cozy throws on one of their perfectly coiffed beds and spe...

Fixing This One Big Problem Helped Turn Around Struggling Furniture Retailer West Elm

Business & Finance : Fast Company

When Jim Brett took over as West Elm's president in 2010, he noticed a big issue that he immediately wanted to fix: chocolate boxes. Jim Brett was haunted by mud-colored squares. When he started as West Elm's president in 2010, he c...


Copyright © 2016 Regator, LLC