Post Profile






P&G's Marketing Chief Says It's Not Cutting Back on Facebook Ads, It's Targeting Better

During an Advertising Week session with execs from Facebook and General Motors, Procter & Gamble's marketing chief explained that his brand is not scaling back its advertising budget on Facebook, despite a report last month to the contrary. Instead, Marc Pritchard said, it's getting smarter about its digital ad targeting. In August, a story in The Wall Street Journal suggested that P&G was pulling its spend with the Menlo Park, Calif.
read more

share

Related Posts


Gleeful Google Exec Takes A Shot At Facebook's Lousy Ad Business (GOOG)

Technology / Technology Industry News : Silicon Alley Insider

Google display ad boss Jason Bigler is not surprised that General Motors, the nation's third-biggest advertiser, has cut its $10 million Facebook ad budget to zero because Facebook advertising "doesn't work." Yesterday, he tweeted: ...

General Motors unfriends Facebook, says report

Technology : Venture Beat

General Motors plans to stop running ads on Facebook after the company assessed its social ads were not effective, according to a Wall Street Journal report. While GM did not outright confirm the news, GM marketing chief Joel Ewanic...

Want to be a better Facebook advertiser? Be fast and look beyond fan numbers, says report

Technology : Venture Beat

Are Facebook’s Marketplace ads a waste of cash? That was one the many questions asked last month when General Motors beat a high-profile retreat from the Facebook ad platform. But according to a report from marketing research firm e...

Why Sheryl Sandberg Says Big Brands Should Spend Their TV Ad Budgets on Facebook

Media / Media Industry News : Adweek

Facebook's chief operating officer Sheryl Sandberg made it clear to media buyers during an Advertising Week session in New York today that video is big business for the platform, and it's not afraid to go after big brands' TV budget...

P&G to Scale Back on Targeted Facebook Ads

Technology : Tech - WSJ.com

Procter & Gamble, the world’s biggest advertising spender, will move away from ads on Facebook that target specific consumers after deciding they have limited effectiveness.

Comments


Copyright © 2016 Regator, LLC