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A massive voter registration effort is taking place Tuesday — and thousands of companies are involved

Matt Singer noticed a huge problem when looking at voting data from 2008. "Six million Americans missed the election because they did not register to vote or they missed the deadline in their state," he recently told Business Insider. "That was an 'ah ha' moment for us." Singer, along with a few partners, wanted to come up with a plan for how to increase voter registration and voter turnout.
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