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AT&T Launches Huge U.S. Creative and Media Review

Media / Media Industry News : Adweek

AT&T has put its giant U.S. creative and media accounts into review. A spokesperson for AT&T told Adweek: "We've begun a formal advertising media and creative agency review that will cover all traditional and digital services in the...

Accounts in Review: CVS' Media Search Follows a Creative Shift

Media / Media Industry News : Adweek

Another year, another search. CVS, 14 months after shifting its creative account from Arnold to BBDO, is reviewing its media business, and like the 2014 search, it's using Pile + Co. as a consultant. Media spending approached $85 mi...

Norwegian Cruise Line Launches Creative, Media Review

Business & Finance / Marketing : AgencySpy

Norwegian Cruise Line has launched a review of its creative and media accounts, Adweek reports. Incumbent The Martin Agency, who have handled the account since 2011, declined to participate in the review, which spans traditional and...

Norwegian Cruise Line Selects BBDO, OMD

Business & Finance / Marketing : AgencySpy

Norwegian Cruise Line has selected BBDO as its lead creative agency and OMD as its media buying and planning agency, Adweek reports. The selections conclude a creative and media review launched in early April. BBDO will take over fo...

Lowe's Launches Media Agency Review After More Than 10 Years With OMD

Media / Media Industry News : Adweek

Home improvement retail chain Lowe's has issued an RFI ahead of its first media agency review since 2005. The review comes roughly 10 months after the Mooresville, N.C., chain promoted former vp of advertising Marci Grebstein to the...

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