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Why your mobile KPIs may be sending you down a rabbit hole (VB Live)

VB LIVE: No one wants to support a marketing activity that’s losing their company money. But too often that’s the price of the mobile-first world. Join the mobile marketing mastermind at Staples for a free VB Live event to learn how to break away from legacy KPIs and develop meaningful metrics to drive business forward. Register here […]
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VB LIVE: No one wants to support a marketing activity that’s losing their company money. But too often that’s the price of the new mobile-first world. Join the mobile marketing mastermind at Staples for a free VB Live event to learn...

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