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5 Years Later: How J. Cole's Debut Album Altered Major Label Marketing Plans

Though J. Cole's two-year journey to release his debut album was long-awaited, his patience proved vital. Throughout the road to the release, Cole relied on his fan base to push him to the top of Billboard's charts, rather than a contrived radio single. His innovative, non-conforming practices have since become the norm for up-and-coming rappers looking to build a sustainable career.
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