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Aetna to Subsidize Apple Watch for Its Health Insurance Customers

Aetna press release: Aetna today announced a new initiative to revolutionize members’ consumer health experience by combining the power of iOS apps and he unmatched user experience of Apple products including Apple Watch, iPhone and iPad with Aetna’s analytics-based wellness and care management programs. Beginning this fall, Aetna will make Apple Watch available to select large employers and individual customers during open enrollment season, and Aetna will be the first major health care company to subsidize a significant portion of the Apple Watch cost, offering monthly payroll deductions to make covering the remaining cost easier.
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