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First D&AD Impact Award Winners Demonstrate Social Good Through Advertising

Tonight marked the first D&AD Impact Awards, a global awards show held at New York's PlayStation Theater and hosted by Baratunde Thurston. D&AD presented its Pencil awards to projects that not only benefit society, but also contribute to brands' bottom line. Two big winners took home both Black Pencils for "truly game-changing work" and White Pencils: French supermarket chain Intermarché for the "Inglorious Fruits and Vegetables" campaign by agency Marcel, and Moms Demand Action For Gun Sense in America for "Taking Aim At Corporate America" by Grey Canada.
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