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How McDonald’s and Omnicom Plan to Make Zero-Margin, Performance-Related Pay a Recipe for Success

Summary: A zero margin, performance-related pay model might seem more beneficial for McDonald’s than Omnicom but both advertiser and agency are confident it’s the best way to balance the small agency intimacy with the cost efficiency and breadth of a big agency, write Natalie Mortimer and Seb Joseph. It’s a model its creators...
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